THE CLOSET
July 26, 2024
DISTORTED TEE & GRAFFITI TEE
The first drop of Inception.
Inception was Traytor's debut collection of The Rebrand, a new era of Traytor. This new era was created to show Traytor's true essence.
With almost being gone for a year, Traytor was long overdue for something new. These two shirts were exactly what Traytor needed. It was like a spark of light in the depths of the fashion world. A new beginning.
August 22, 2023
MIMOF SETS
The "Money Is My Only Friend" (MIMOF) sets made their debut shortly after the iconic Flared Shorts. These matching shirt and shorts sets, which also marked Traytor's entry into women's fashion, carried a clear message with "Money Is My Only Friend" boldly displayed on the back.
Alongside the sets, the "Love Is Dead" collection was reintroduced and the Flared Shorts were still available. Traytor called this the "End of an Era" collection as this was the last drop before The Rebrand.
May 30, 2023
FLARED SHORTS
A real standout that turned heads for Traytor.
In the summer of 2023, these shorts showcased Traytor's unique style in a sea of brands. The introduction of "flared shorts" was a game-changer, even larger brands with 43 times the followers took notice by copying the design.
These shorts came in 7 eye-catching colors, aptly named the 7 Shades of Flare. Being a versatile choice for fashion, activity, or simply casual wear, these were the perfect shorts for summer.
February 18, 2023
LOVE IS DEAD COLLECTION
This collection was created to be Traytor's "Valentine's Collection." There were manufacturing problems causing it to be delayed which induced a name change.
The Love Is Dead collection features a hoodie and 3 full-zip jackets each displaying a different form of the message behind this collection.
Each piece came with its own "Individuality Tag" (Located on the back of the item) along with a card explaining the meaning behind the piece.
December 19, 2022